I had the chance to sit down with my mom, Debbie Meiler, for a conversation that went far beyond social media and into what really creates lasting brands and meaningful customer experiences.

There’s nothing quite like managing social media live at a major conference. This event marked my fourth IGEL Now & Next 2026 with my client, IGEL Technology, and once again, it reminded me why event social media is one of the most exciting — and demanding — parts of the industry. Hosted at the iconic Fontainebleau Miami Beach, #NowAndNext26 brought together IT leaders, partners, media, analysts, and technology innovators for several packed days of keynotes, breakout sessions

The social media industry is shifting faster than ever, and after attending the 2026 Ragan Disney Social Media Conference 2026, one thing became clear: Social media is no longer just about posting content.

The more we talked about swiping, profiles, bios, ghosting, and first impressions… the clearer it became: Online dating and social media strategy operate on the same psychological principles. Here’s what Episode 29 reinforced — and what every brand should pay attention to.

Recently, our Founder & Director, Kassie Meiler, headed to Savannah for the first official #GOATSocialMedia trip of the year, joining as a guest speaker for two sessions focused on social media strategy and Canva mastery.

2025 was a year of momentum, meaningful growth, and strong partnerships. From strategic storytelling and live event coverage to thought leadership through You Herd It Here, the year focused on building community, elevating brands, and creating intentional social media that drives real impact — all while looking ahead to an even stronger 2026.

This marks my fourth season supporting the Southern Christmas Show, and it still blows me away. Every single year.

Returning to Germany to support IGEL Technology at their event was nothing short of inspiring.

Over the past 8 years, GOAT has taken me around the world — literally. From client events in Germany to speaking at conferences here in the U.S., from being featured in the Wall Street Journal to launching a podcast, the opportunities have been nothing short of surreal.

TikTok Shop is an in-app e-commerce feature that allows users to discover, purchase, and sell products directly within the platform. The integration of social media and online shopping has proven to be a powerful combination for creators and brands alike.

Platforms like TikTok and Instagram are fueling this momentum, as brands double down on channels where audiences are already deeply engaged with creator content. Influencers are no longer considered a niche investment—they’re a central part of the modern marketing mix.

GOAT Social Media is thrilled to welcome two driven, creative interns to the team this summer. Their unique backgrounds, passion for digital media, and fresh perspectives will make them valuable additions to our GOAT community. With a shared curiosity for content and a commitment to learning, Allison and Tasmin are ready to dive into real-world experience with us.