2025 was a year of momentum, meaningful growth, and strong partnerships. From strategic storytelling and live event coverage to thought leadership through You Herd It Here, the year focused on building community, elevating brands, and creating intentional social media that drives real impact — all while looking ahead to an even stronger 2026.

This marks my fourth season supporting the Southern Christmas Show, and it still blows me away. Every single year.

Returning to Germany to support IGEL Technology at their event was nothing short of inspiring.

Over the past 8 years, GOAT has taken me around the world — literally. From client events in Germany to speaking at conferences here in the U.S., from being featured in the Wall Street Journal to launching a podcast, the opportunities have been nothing short of surreal.

TikTok Shop is an in-app e-commerce feature that allows users to discover, purchase, and sell products directly within the platform. The integration of social media and online shopping has proven to be a powerful combination for creators and brands alike.

Platforms like TikTok and Instagram are fueling this momentum, as brands double down on channels where audiences are already deeply engaged with creator content. Influencers are no longer considered a niche investment—they’re a central part of the modern marketing mix.

GOAT Social Media is thrilled to welcome two driven, creative interns to the team this summer. Their unique backgrounds, passion for digital media, and fresh perspectives will make them valuable additions to our GOAT community. With a shared curiosity for content and a commitment to learning, Allison and Tasmin are ready to dive into real-world experience with us.

Sharing insights alongside such a sharp panel of industry experts reminded me just how powerful social media can be in driving momentum for real estate projects, especially when done right.

When you show up fully—in your work, your network, and your passions—you build stronger relationships, gain fresh perspective, and tap back into the very things that make your work meaningful.

Successful social media at live events isn’t about reacting—it’s about preparing, partnering, and showing up with purpose.

From automation and predictive intelligence to AI-powered brand consistency...

I had an amazing time speaking on the “LinkedIn Lounge” panel, hosted by the Leadership Broward Foundation.