Recently, our Founder & Director, Kassie Meiler, headed to Savannah for the first official #GOATSocialMedia trip of the year, joining as a guest speaker for two sessions focused on social media strategy and Canva mastery.

2025 was a year of momentum, meaningful growth, and strong partnerships. From strategic storytelling and live event coverage to thought leadership through You Herd It Here, the year focused on building community, elevating brands, and creating intentional social media that drives real impact — all while looking ahead to an even stronger 2026.

TikTok Shop is an in-app e-commerce feature that allows users to discover, purchase, and sell products directly within the platform. The integration of social media and online shopping has proven to be a powerful combination for creators and brands alike.