Apple has announced changes with iOS 14 that will impact how social media managers and admins receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected.
iOS 14 Highlights for Advertisers
Apple wants Facebook and other applications to be more transparent about the data it collects and how it is used
Users will have more of a choice about how their data is being used
Social media managers will need to use other outlets to collect and analyze data, such as lead generation forms, e-mail lists, and downloadable
Ads will not be as optimized and accurate because of the ability for consumers to opt out and information transparency
Main resources you need to learn more about iOS 14:
1. Apple's Website - Here you can preview what the update will look like and shows the new App Tracking Transparency feature.
2. How to Prepare - Great article discussing how to be proactive and ready for these changes.
3. Facebook Predictions - The Apple prompt will function more like a Facebook app integration permission flow and will make it clear that the app wants permission to use your data.
We will continue to update this blog post as more information is available.