Creating visually appealing content is crucial for businesses today, and Canva is the perfect tool to help you achieve it. Whether you're a small business owner or a social media manager, Canva makes it easy to design beautiful graphics, videos, and other visual content.
I've been using Canva since undergrad at Florida State University, and it's been amazing to see the growth the platform has undergone. It continues to improve, and it's a tool we find very valuable here at GOAT Social Media. Here are ten expert tips to help you get the most out of Canva for your social media accounts:
Define Your Style: Your social media feed is the shopfront of your business, so it's essential to define your style. Think about what you want your brand to represent and use colors, fonts, and filters that are consistent with that style.
Include a Thread of Consistency: Use a consistent color palette, filter, and font style across all your social media channels. This consistency helps create a unified look that your audience will recognize.
Achieve a Unified Look with Variety: While consistency is important, it's also essential to have variety. Follow one template for videos, memes, inspirational posts, etc., to achieve a unified look with variety.
Use Pre-Made Templates with Your Own Twist: Canva offers a vast collection of pre-made templates that you can use as a starting point. Customize them with your brand colors, fonts, and other unique elements that your community can recognize.
Visualize Your Ideas: Before creating any design, think about the objective of your post. Our brains love visuals, and we process images 60,000 times faster than words. Use this to your advantage and create designs that will resonate with your audience.
Transform Your Message into Engaging Content: Infographics, polls, and carousels are great ways to transform your message into engaging content. Use these tools to create posts that are both visually appealing and informative.
Focus on the 3 C's: Color, contrast, and clarity are essential when creating social media graphics. Find fun and simple color combinations that are the right fit for your brand, use contrast to make your design pop out on the feed, and ensure that your audience can understand the message at a glance.
Videos Are Thumb-Stopping Content: Videos get 3x as many shares as text and images combined, and 80% of people are not watching videos after 3 seconds. Make sure your videos are short, snappy, and grab people's attention straight away. Think about what you want your audience to feel and create that emotion in the first three seconds.
Tailor Your Content: Each social media channel has different dimensions and requirements for images and videos. Canva templates are set to the right size, but try using Canva Pro's magic resize feature to transform one design into many.
Educate, Inspire, Entertain: Finally, it's essential to focus on creating content that educates, inspires, or entertains your audience. Follow entertaining brands and accounts and find ways to include interesting concepts in your business. Build a community by sharing your knowledge and including them in your plan.
In conclusion, Canva is an excellent tool for creating visually appealing content for your social media accounts. By following these tips, you can make sure your content is engaging, consistent, and tailored to each social media channel's requirements. Keep experimenting and stay creative to create a strong and recognizable brand.