Many New Year's resolutions start to fall off during the month of February, but we're here to keep you on track with your social media goals. As experts in social media, we narrowed down our three best practices to focus on in 2023.
We are currently experiencing the most competitive market in social media, with the highest influx of content, an evolving cycle of trends, algorithm updates, and foundation modifications. To be successful, you must have a clear strategic plan and disregard any tactics that might not serve your brand. We recommend focusing on these three best practices: utilize your community's favorite networks, be consistent, and ditch perfection.
Utilize your community's favorite networks.
You should focus and be where your ideal audience already is. If they are mainly on Facebook, then dominate Facebook. Learning about your audience and their behaviors will aid in prioritizing the best platforms for your brand.
For example, most Facebook users are between 37-49 of age, and the majority are women (77%). At the same time, 27.8% of Instagram users in the United States are between 25 and 34 years old, and 50.7% of users are men.
In social media, you don't have to be extreme. Just consistent. According to 300 marketers, 81% said maintaining a regular content calendar has positively impacted their business. In that aspect, finding the perfect balance between reaching and overwhelming your feed is crucial. Every platform has differentiating algorithms that affect what your consumers see in their daily newsfeed and impacts the ideal number of activity for your brand and each channel.
With more than 2 billion monthly active users, Instagram remains one of the most downloaded apps worldwide. It is suggested to post 1-2 times a day, depending on your industry and relevancy.
A recent Sprout Social survey reported that, 77% of consumers are more likely to increase their spending with brands they feel connected to, compared to 57% in 2018. We can only expect that number to increase by the end of 2023.
Ditch the idea of perfection.
2023 is the year to ditch the idea of perfection. For decades, overly polished and staged content saturated social media to the point where consumers questioned the brand's authenticity. This year is the perfect time to show your true authentic self and include it with your brand. Although it may be a challenge or something new, infusing your content with personality will only increase your brand sentiment and relatability. Practice by telling a story. After all, we're here for long-term relationships and connections to sell a brand.
Let 2023 be the year you thrive on social media. If you need assistance, contact us for a free intro call to learn more about our services.