For many unfamiliar with marketing terms, it can feel like social media management has its own language. With terms and acronyms like CTA, KPI, and inbound marketing, it's easy to get lost or caught up in the jargon. That's why we created a quick rundown of the ABCs for Social Media Management.
Starting with the letter A and moving through the alphabet, you'll begin to talk in social media patter before you know it! Let's get started:
A is for Analytics- the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences, and much more
B is for Branding- a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
C is for Call to Action- refers to the next step a marketer wants its audience or reader to take, such as "Click here to shop our sale today!"
D is for Dynamic -a rapidly changing business environment
E is for Engagement- It is any interaction a fan has with your social media content that shows they are interested in your post and may want to support your business
F is for Followers- refers to a person who subscribes to your account or profile in order to receive your updates
G is for Goals- specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success
H is for Headline- the line which typically appears at the top of each page or in an ad and is supposed to tell the visitor in one short phrase what he or she will find on the page when he or she clicks on the ad
I is for Inbound Marketing- a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding
J is for JavaScript- a programming language commonly used to create interactive effects within web browsers and track visitor action
K is for KPIs (key performance indicators) - quantifiable goals which help you to track and measure success
L is for Logo- the graphic symbol used by your company which allows it to be recognized by your audience; a visual representation of your brand's identity that is used to instill trust and convey your chosen message to the public in an instant
M is for Metrics- measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels
N is for Niche- subset of the market on which a specific product is focused; a niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target
O is for Optimization- the process of improving the marketing efforts of an organization in an effort to maximize the desired business outcomes
P is for Promoted Post- any type of paid marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
Q is for Qualified Lead- a lead who has indicated interest in what a brand has to offer based on marketing efforts or is otherwise more likely to become a customer than other leads
R is for Repurposing Content- the practice of reusing all or elements of existing content in order to expand that content's reach
S is for Strategy- a long-term, forward-looking approach; an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers
T is for Targeting- a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience
U is for User Experience- the understanding of user needs to help and create products and services that provide a meaningful experience to the customers
V is for Viral Content- a piece of news, an image, or a video that has become incredibly popular in just a matter of hours or days by being shared from thousands (sometimes even millions) of people on social media
W is for Word of Mouth (WOM)- the influencing and encouraging of organic discussions about a brand, organization, resource, or event
X is for XML Sitemap- allows a webmaster to inform search engines about URLs on a website that are available for crawling
Y is for Youtube-a website where users can post, view, or share videos
Z is for Zero Cost Strategy- a trading or business decision that does not entail any expense to execute