If you haven't heard about the latest Peloton scandal then maybe you live under a rock? We're not judging, we're just here to break it down for you so you can feel better about your own social media outtakes.
"And just like that…" Peloton gets smart and fires back at the Sex and the City reboot plotline, where Mr. Big suffers from a heart attack after enjoying a cycle on his indoor bike. Some say their clap-back was genius, and some say it was silly, say what you want, it had people buzzing.
Only 48 hours after the first episode of "And Just Like That..." was released, Peloton released an ad with the actor who played Mr. Big (Chris Noth) and the Peloton instructor featured in the episode, Jessica King. The commercial was voiced by actor Ryan Reynolds, who spoofed the "Peloton Wife" commercial that Peloton put out during the holidays two years earlier. This come-back commercial featured a very much alive Mr. Big, and Jessica King talk about taking another "ride," and at the end, a voiceover from Ryan Reynolds reassures viewers stating:
"regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart muscles, lowers the resting pulse, and reduces fat blood levels," before concluding — "he's alive."
This marketing move was probably quite costly, but it had millions talking about the new show AND Peloton. This is a teachable moment for many social media managers. It is essential to think quickly, turn a negative message into a positive one, and practice social listening.