I had the chance to sit down with my mom, Debbie Meiler, for a conversation that went far beyond social media and into what really creates lasting brands and meaningful customer experiences.

There’s nothing quite like managing social media live at a major conference. This event marked my fourth IGEL Now & Next 2026 with my client, IGEL Technology, and once again, it reminded me why event social media is one of the most exciting — and demanding — parts of the industry. Hosted at the iconic Fontainebleau Miami Beach, #NowAndNext26 brought together IT leaders, partners, media, analysts, and technology innovators for several packed days of keynotes, breakout sessions, product...

The more we talked about swiping, profiles, bios, ghosting, and first impressions… the clearer it became: Online dating and social media strategy operate on the same psychological principles. Here’s what Episode 29 reinforced — and what every brand should pay attention to.